Product and service strategy
One development vision to connect business wants and user needs
In order to make the most of available resources and ensure market fit, product/service development needs to start from discovering and assessing opportunities. Once these opportunities are clear and prioritised, they provide criteria and guidelines for the product/service to be created and ensure every action taken is focused on the end goal.
Future-lookingDesigning a product vision and guidelines that set out a clear development direction without sacrificing the adaptiveness to market change.
People-validatedEnsuring the external voice of potential clients is heard, highlighting blind spots organisations have regarding their audience’s needs.
Cross-functionalAccounting for diverse organisational perspectives that assure smooth co-operation and successful launch.
Product and service solutions
Product and service strategyDefining the direction and guidelines for product and service development.
- Opportunity discovery workshops + research
- Product / service vision and values
- User validation
- Product roadmap and technical specification
Client journey design (CX)Helping teams transform or improve client and user experience.
- Trend research
- Customer experience audit
- Customer journey mapping
- Service design
- CX benchmarking + research
User experience design (UX)Crafting interface solutions that support brand and user goals.
- UX audit
- UX strategy