Change Agent Toolkit

When does a brand need to be redesigned and where to start? Together with andstudio we collected and put our answers into one handy guide for investing in your brand’s visual identity.

In this article, we’re taking a closer look on how you ensure that marketing content optimally supports sales to convert leads.

We created a framework that takes the guesswork out of content ideas and timing — by helping you reverse-engineer what your buyers need to see to make a purchase decision.

We are going to talk about the grey zone where product and marketing disciplines interlink — usually a product marketing role.