Sales and Go-to-market strategy
One playbook to guide teams to achieving stretch goals
Sales is a crucial department and an endless source of client insight, yet often overlooked or sidelined when brands are created. Our cross-functional approach to designing strategic projects ensures sales teams are on board from the start, which in turn means go-to-market strategies are better aligned with real world client interactions. Furthermore, we develop sales strategies and entire sales toolkits for teams to have in hand what it takes to achieve ambitious goals.
Client-centricBuilding sales narratives around brand positioning and unique proof-points that set the business apart.
Aligning functionsAligning product, marketing and sales teams to create a unified sales journey across different touchpoints.
Actionable toolsEquipping sales teams with the tools needed to successfully move clients through decision making stages.
Go-to-market strategyDefining a go-to-market approach and preparing for product launch or new market entry.
- Export market readiness assessment
- Market discovery, analysis and selection
- Channel and partner selection
- Offering development
Sales strategyDefining the sales process, value proposition, narrative and content.
- Sales workshop
- Sales process + funnel design
- Value proposition development
- Client segmentation
- Lead nurturing + client engagement frameworks
Sales materials and toolsDeveloping and designing what sales teams need to excel.
- Internal sales tools
- External sales materials
- Sales collateral (presentations + cases)
- Proposal + offer design