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APPROACH
We integrate data, expertise and technology to deliver lasting value.
Data is our playground
We thrive on creative thinking, always exploring and putting new approaches to test. Have an interesting project in mind? Let’s play along.
We dig deeper
We transform complex data into compelling narratives, making insights both accessible and impactful.
Data-to-action
We collaborate closely with your leadership team to turn data-driven insights into real business decisions that drive meaningful change.
Brands we helped
SERVICES
Our research services are designed to cover the entire business lifecycle, from initial strategy to final execution. We combine deep insights with a collaborative approach to ensure tailored solutions that drive real, impactful change for your organization.
Segmentation research
We build tailor-made segmentation models that level up your data and turn it into market impact.
Segmentation modelling
Consumer persona development
Segment enrichment through market and internal data
What it solves
Many organizations struggle to connect internal data with market insights. We help bridge this gap by creating actionable segments that inform marketing strategies, pricing, and product development.
Consumer & product experience
We use diverse methods to enhance every aspect of the customer journey. To make sure everything works, we are able to create concepts and mockups in-house, test and iterate them on the go.
Customer journey models and analytics
Voice of Customer (VoC) programmes
Digital experience measurement
Concept testing
UX and usability testing
What it solves
Consumer journeys are no longer linear—they’re complex webs of touchpoints and decisions. We help map these journeys, identify key moments, and turn pain points into opportunities.
Brand research
We combine proven methods with new research methodologies and go as far as we need to help you make informed decisions.
Brand equity valuation
Competitive market research
Communication impact assessment
Digital brand health assessment
What it solves
A strong digital presence goes beyond being online; it’s about ensuring your brand story resonates at every touchpoint. Our brand health assessments help identify where your message may be misaligned and optimize your digital footprint for impactful interactions.
Synthetic data
We combine synthetic data, Large Language Models (LLMs), and AI agents to elevate existing research capabilities. We choose to train our LLMs on real-world data, achieving high accuracy rates that mirror actual market behaviors and responses.
Concept testing
Market survey simulations
Interview simulation
Customer behavioral modelling
What it solves
Traditional research can be limiting when scaling customer insights. Our AI-driven simulations remove these barriers, allowing you to explore customer reactions across endless scenarios—like a crystal ball, but powered by data science.
EXPERIENCE
Digital & tech businesses
With a client scope that ranges from unicorns to scale-ups, to up-and-coming ventures, we create the face of future tech while making it accessible now.
Banking & fintech
The financial sector is full of unique challenges, and we have the experience to navigate the complexities of both traditional banking and disruptive fintech innovations.
International B2B
We have helped numerous export-driven B2B companies - ranging from manufacturing and construction to professional services - position themselves for international expansion.
Public sector
Railways, national media, energy, water, airports, cities, and even country brands – we have worked with a set of organizations that make up the critical national infrastructure at any given moment.
Consumer products & services services
From luxury lifestyle brands to FMCG leaders, we have branded countless products and services that are now seen as trend-setting and industry-defining – or even defying.
Culture & education
Constantly collaborating with major arts and culture festivals, national academies and universities, we help them broaden their impact and attract new audiences.
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