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WHAT
Persy Booths is a producer of soundproof booths designed to help escape the noise of busy office environments and boost productivity. Their booths are utilized by major companies and startups across Europe, including the likes of Google, Rakuten, Personio, and Sennder. After perfecting their product, Persy Booths sought assistance in scaling their brand and reaching a broader audience. The challenge was to make a standardized product appeal to a wide range of businesses and use cases while creating a compelling, quality-driven sales journey suitable for online channels.
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INSIGHT
The key insight came from recognising that the power of Persy Booths was in its universal design and functionality. Instead of tailoring the product to various specific needs, the product’s strength lays in its ability to adapt, similar to timeless furniture pieces that are used in many different ways across various contexts like the. Think Dieter Rams's Universal Shelving System or Alvar Aalto's stool. This understanding pointed to positioning Persy Booths as the perfect solution for any office environment, catering to diverse industries and roles with ease.
POSITIONING
We positioned Persy Booths as the new standard for workplace productivity - “the perfect fit" for companies of all sizes and industries. The brand focused on its key strengths: high quality, affordability, and an exceptional client experience. This positioning emphasized the booth's versatility, making it an ideal choice for improving focus and collaboration in noisy offices. It was framed as the go-to solution for a broad range of users, from project managers to creative teams, and for companies looking to boost employee productivity and well-being.
RESULT
andstudio brought “the perfect fit” to life visually, crafting a design system that seamlessly integrates into any communication format. Simplicity was key - not just in the product, but in how it was presented. The clean, intuitive visual identity reinforced Persy Booths' position as a versatile workplace solution. To ensure the brand’s presence extended seamlessly into the digital space, Neat Digital developed a streamlined, user-friendly website that enhanced the sales journey, while Particle Agency refined the messaging with clear and concise digital copy. The result was an enhanced brand experience across all touchpoints, leading to an immediate surge in sales requests and accelerating Persy Booths’ growth trajectory. This transformation not only strengthened the brand’s position in the market, but also laid the foundation for sustained success in the competitive office solutions space.
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