Services provided
WHAT
Kino Pavasaris marked its 30th anniversary with a bold re-evaluation of its brand, vision, and future ambition. More than just a festival, it had long been a cultural force, shaping Lithuania’s film landscape and fostering a dedicated community of film lovers, creators, and industry professionals. This milestone prompted a fresh approach - one that would ensure its relevance beyond the annual event, transforming it into a year-round platform for cinema discovery. The challenge was to evolve without losing the essence that made Kino Pavasaris iconic, striking a balance between innovation and tradition while creating opportunities for audiences to engage with world-class cinema in more ways than the big screen.
Visit website
Visit website
INSIGHT
At its core, Kino Pavasaris has always been about the experience of cinema - shifting perspectives, evoking emotions, and leaving a lasting impact. Redefining its positioning meant focusing on its strongest asset: content. Discussions with the team revealed that the festival had the potential to serve as a continuous space for discovery, not just during screenings in March but throughout the year. Expanding its presence meant building new touchpoints beyond the festival’s core event - integrating in-person experiences, digital content, and industry initiatives to create a lasting connection between audiences and meaningful cinema.
POSITIONING
In collaboration with the client team, we redefined Kino Pavasaris as a platform for the discovery of film, extending its reach beyond the festival dates to make meaningful cinema more accessible year-round. This positioning establishes the festival as more than just an annual event - it becomes a continuous space for exploration through curated screenings, digital content, and industry initiatives. To bring this vision to life, the brand concept "Eye-Opening Cinema" was introduced, capturing the festival’s mission to expand perspectives through film. By strengthening its presence, Kino Pavasaris reinforced its role as a vital platform for audiences, filmmakers, and industry professionals.
RESULT
Bringing this vision to life, andstudio developed a bold and cohesive visual identity that translated "Eye-Opening Cinema" into a lasting brand system. The eye-shaped logo became a defining symbol of perspective and discovery, while a dynamic color palette - drawn from real movie frames - captured the emotional impact of cinema and guided audiences through the festival’s diverse selection. Moving away from previous designs that changed annually, this identity was built for longevity, reinforcing Kino Pavasaris as a lasting cultural force.
The positive impact of the brand change became evident as the festival unfolded. There was a significant visitor attendance growth, ultimately reaching a record-breaking 130,000 movie watchers, an increase from the previous year’s 105,408.
.jpg)