UAB "Synthesis Consulting Group" is implementing a project titled "Creation of a Lithuanian Audience Analysis Tool Based on Open Data."
Project Goal
The aim of the project is to create an audience analysis tool for Lithuania, utilizing open data.
Project Activities
The project will develop a tool to analyze audience segments in Lithuania, providing insights into segment sizes and highlighting characteristics that help meet their needs more efficiently. The tool will also support informed decision-making related to product/service development and business growth in a short time frame.
Project Outcome
Upon completion, a new audience analysis tool will be created. This tool will offer quick and easy access to information about audience sizes and characteristics, enable comparisons between various audiences, and provide requests for additional audience attributes.
Funding
The project is funded by the European Regional Development Fund.
Project Duration: September 27, 2024 – March 31, 2026.
Project Value: 138,876.58 EUR.
EU Funding: 69,438.23 EUR.
Administering Institution: Central project management agency
For more information, visit: www.esinvesticijos.lt.