Services provided
What
Arctrade, a B2B company that provides solutions for solar energy producers in the US, saw an opportunity to create a B2C energy platform—an energy marketplace where anyone with a solar energy system could actively participate. Their aim was to build something entirely new and, in doing so, change the way that the industry operates. As part of this journey, they asked us to help with B2C brand positioning, a fresh visual identity, and a user-friendly website for their energy platform.
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Insight
The future of energy isn’t just about greener production—it’s about creating a marketplace where everyone can freely trade sustainable energy. In shaping this new landscape, Arctrade’s role has been transformative, not only through their cutting-edge technology but also by reshaping how the market works. By making energy more accessible and involving all participants, they empower consumers and drive meaningful change across the industry.
Positioning
Architects of the new energy market. Arctrade is transforming the energy landscape by creating an inclusive marketplace that empowers customers by providing them with the tools, information, and straightforward infrastructure needed for informed decision-making. By doing so, Arctrade confidently navigates consumers through the evolving world of sustainable energy.
Visual
Our design team andstudio explored concepts for a logo inspired by science, which led to the idea of the electric arc. Not only does it represent the energy field but also aligns with Arctrade’s ethos of empowering the dynamic exchange of energy that relies on the interaction between two endpoints.
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