Services provided
WHAT
ACC Distribution is one of the largest wholesale companies in the Baltic States, representing over 200 suppliers and brands in tech and consumer electronics, from IT and software to gaming and home appliances. Leveraging its extensive network and deep expertise, ACC not only distributed products but actively shapes the introduction of new technologies in the region. However, their outdated image did not reflect their capabilities. They approached us to redefine their positioning and visual identity to better communicate their value in an industry where margins are thin and competition is fierce.
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INSIGHT
The true strength of ACC Distribution lays in its ability to introduce and establish new technology, categories, and brands in the market. Many of the products that are now everyday essentials - smartwatches, electric scooters, robot vacuum cleaners - were once unfamiliar novelties. ACC had a proven track record of recognizing potential, securing partnerships, and navigating the complexities of product adoption. Through our audit, we identified that this ability to facilitate the most challenging part of a product’s journey as a competitive advantage. The company wasn’t just a distributor; it was the bridge between innovation and the market.
POSITIONING
To sharpen this distinction, we positioned ACC Distribution as the gateway for new technology, brands, and categories. More than just logistics and sales, they provided a full adoption journey - from market intelligence and strategic evaluation to channel partnerships, marketing, financial solutions, and final delivery. Their role extended beyond supply; they were the experts in tech adoption, ensuring that every new product found the right audience. This strategy reinforced ACC as the go-to partner for companies looking to break into the Baltic market, making them synonymous with technology adoption and market expansion.
OUTCOME
The rebranding led to a profound transformation for ACC Distribution. The new brand identity enhanced the company’s market presence, reinforcing their position as a leading partner in tech adoption. Additionally, the launch of research projects, including category expert commentary and in-depth industry analysis, solidified their role as a valuable intelligence hub. These initiatives not only delivered actionable insights to partners but also elevated ACC's reputation as a thought leader in the tech distribution space, extending their value proposition beyond products to strategic expertise.
VISUAL
The new brand identity created by andstudio reflects this role as a portal to the future of technology. The redesigned logo embodies the idea of a gateway - an entry point for innovation. The dynamic shifting element in the logo symbolizes ACC’s ability to filter, focus, and shape the tech landscape. Modern, bold typography and visual elements convey precision and reliability, ensuring the brand stands apart in a rapidly evolving market. The new website seamlessly integrates these elements, delivering a clean, intuitive experience that reinforces ACC’s positioning. Today, the brand fully aligns with its role - an essential partner for both vendors and clients, selecting and presenting the technology that will define the future.
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