Services provided
What
Orion Asset Management (OAM), one of the leading asset management companies in Lithuania, approached us to help transform their brand to better reflect their renewed vision, strategy, and product approach.
The challenge was to break free from the oxymoron OAM found itself in—being a modern investment brand that didn’t fully feel modern. They wanted their brand to stand out in a landscape dominated by Latin-inspired names and predictable images of mountains and skyscrapers that most asset management companies visualize themselves with. As a result, Nter was born.
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Insight
First things first - we teamed up with the client to distill what really set OAM apart from other investment management companies. Paradoxically, their biggest asset was their lack of a single vertical focus, which gave them a broader understanding of multiple sectors. Building on their ability to identify, evaluate, and act on new opportunities, OAM’s key strength emerged as an interdisciplinary approach to investment management.
Positioning
“We don’t wait for the opportunity to present itself. We shape it.” To truly embrace their role as shapers of opportunities, OAM needed to leave their old name behind and evolve into a brand that aligned with their refreshed vision, strategy, and product approach. That's where Nter comes in – an action for each new start they originate and an invitation to step through a portal of new opportunities for both experienced and new investors.
Visual
As a fresh face in the traditional investment management space, Nter’s name invites new audiences into the world of investing. To realize this vision, our design team andstudio developed a vibrant visual identity that reflects Nter’s forward-thinking ethos through dynamic patterns and an adaptive logo. Rather than waiting for opportunities, Nter creates them.
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