Services provided
What
As one of the fastest growing companies in Europe and a leader in used car data, carVertical are very successful in their niche. To continue this momentum and fuel their growth, they sought to expand their customer base and enhance the user journey. They aimed to refresh their brand to reach new potential customers and make the concept of checking car data more approachable—and even human.
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Insight
Even though they might look like the same model, year and colour in the ad, no two used cars are ever the same. The true difference lies in the unique stories of the people who owned them—every vehicle carries memories and experiences that shape its history, whether it’s a VW Passat that transported a family on road trips or a BMW that marked a significant milestone in someone’s life. As the company sought to expand its reach, it aimed to connect with a broader audience, moving beyond its traditional base of knowledgeable car enthusiasts to engage a more diverse and mainstream demographic with varying levels of automotive familiarity.
Positioning
Every car has a story. With carVertical, you don’t need to be an expert to uncover and understand it, as carVertical is the storyteller with the biggest library of car data at your disposal. This focus on empowering customers to make informed choices is integrated into their platform, where users can access detailed reports that reveal each vehicle's unique history, from mileage rollbacks to damage from natural disasters.
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Visual
Our design team andstudio explored concepts for CarVertical's visual identity, drawing inspiration from the letter 'V' in the logotype, which resembles a checkmark and creates a distinctive shape. This design not only symbolizes verification but also gave rise to the mascots, Vertical and Vertical, who assist clients throughout their vehicle buying and selling journeys.
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